DFWTRN lunch and learn “How to Use Video to Recruit the Right Talent” by Ben Cecil of UPG Video ~ April 2nd 2014!

DFWTRN lunch and learn “How to Use Video to Recruit the Right Talent” by Ben Cecil of UPG Video ~ April 2nd 2014!

Presentation title: Connect & Compel:  How to Use Video to Recruit the Right Talent

Video has become one of the best ways to communicate a company’s culture, especially in a talent recruiting context.  Doing it well can yield great results.  Doing it poorly?  Well, not so much.

In this presentation, Ben will cover the following:

-    Why Video?  What's in it for us?
-    Why so many "culture" videos miss the mark
-    9 Steps to Creating a Good Recruiting Video
-    Emotion:  the secret weapon
-    Getting Eyeballs on Your Video
-    Measuring ROI of a video campaign

Ben’s Bio:
Ben Cecil is the Strategy Director for UPG Video Marketing, a video strategy and production firm in Austin, Texas. 
Before UPG, Ben spent much of his career as a television news writer & producer.  Then, he quickly transitioned from content to marketing and brand management.  He served in this capacity for two Austin media affiliates totaling nearly ten years.  For the last five years at UPGVideo, Ben has helped brands large and small drive demand thru compelling video storytelling campaigns.  Ben is an online video junky and a student of content marketing.

Follow UPG on Twitter:  @UPGVideo