DFWTRN Welcomes Danny Rojas - Senior Principal, Product and Market Insights at ICIMS and former Talent Acquisition Leader at The Container Store and JCPenney.

DFWTRN Welcomes Danny Rojas - Senior Principal, Product and Market Insights at ICIMS and former Talent Acquisition Leader at The Container Store and JCPenney. 

TOPIC

Building a culture of LinkedIn influencers within an organization which is a critical component of Answer Engine Optimization (AEO) and the practical steps recruiters can take today.

Why AEO Matters

Unlike traditional SEO, which focuses on ranking for keywords to drive clicks, AEO is about being synthesized and mentioned as the definitive answer in conversational, zero-click searches. Because users no longer need to click through to a website to get an answer, earning an AI citation—and building trust as an authoritative source—is the new battleground for brand awareness and lead generation.

About Danny Rojas

He has spent the last 8+ years running Talent Acquisition. Leading, building, upskilling and driving results in real organizations with real constraints, real hiring managers, and real pressure to perform.  That work took him through corporate recruiting, high-volume retail and supply chain hiring, executive search, ATS implementations, employer brand, TA analytics, and full operating model redesigns at organizations like JCPenney and The Container Store. He has led teams, built functions from the ground up, and supported hiring at every level from frontline hourly roles to the C-Suite.

TailoredVets

He co-founded TailoredVets, a nonprofit helping veterans and military spouses navigate career transition through mentorship and real community.

__________________________________________

AROUND TOWN EVENTS and EXCLUSIVE OFFERS